Big Brother Brasil 2024 - Esportes da Sorte

Esportes da Sorte:
O Esportes da Sorte (EDS) foi um dos patrocinadores de destaque na edição de 2024. EDS garantiu a terceiro maior cota de patrocínio, desempenhando um papel fundamental sucesso do programa.

Meu papel no EDS durante o BBB24:
Como Redatora Sênior, fui responsável por:
- Criar conteúdos envolventes alinhados à voz e aos objetivos da marca.
- Gerenciar interações nas redes sociais oficiais da marca.
- Focar em gerar engajamento e aumentar a conscientização da marca por meio de
conteúdo interativo.
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The Show: Big Brother Brazil (BBB) is one of Brazil’s most iconic and widely viewed reality TV shows, drawing millions of viewers each season. In 2024, it reached 43 million daily viewers and nearly 100 million for its final; while dominating social media with 3 billion interactions.

Esportes da Sorte:
Alongside global giants like McDonald’s and iFood, Esportes da Sorte (EDS) was a prominent sponsor in 2024. EDS secured the third-largest sponsorship tier, playing a key role in the success of Globo, Brazil’s leading network and the second-largest media company in the world.

My Role at EDS During BBB24
As a Senior Copywriter, I was responsible for:

- Created engaging content aligned with the brand's voice and goals.
- Managed interactions on the brand’s official social media profiles.
- Focused on driving audience engagement and brand awareness through interactive content.